Google spreads the holiday cheer by introducing double structured snippets.
For those of you who remember, and pay attention, in August 2015, the giant search engine introduced the structured snippet extensions. The notion behind this update was to give customers a better understanding of your product before they click, as well as to help advertisers make their ads more relevant.
Early data from Google showed that structured snippets used by small and large businesses have a positive impact on their ad performance. A lot of advertisers struggled to demonstrate the unique qualities of their brands and businesses with the limited ad space available. But, NO MORE, says Google.
This latest update will help advertisers add yet another layer of structured information to their ads. This, however, does not mean that more than one snippet will be automatically qualified to show at each search.
These structured snippet updates are already rolling out on most AdWords accounts. However, they are not yet available on all languages.
What does all of that mean to you?
Lots and lots of AdWords campaign revisions! At Inbound Avenue we are confident that these additional structured snippets will greatly help improve ad performance and should not be overlooked.