This second weekend of January there was a lot of chatter about a possible Big G algorithm change. If you are following the right people on Twitter, than you most certainly know what I am talking about.
Data suggested that something was happening in the shadowy world of Google’s algo. A much anticipated Panda 4.0 update was the leading conspiracy theory among SEO experts on various social media channels.
Originally launched in February 2011, Panda remains one of Google’s primary spam-battling algorithms. If you want to know more about Panda, or if you want to know ANYTHING about Panda, just read Jennifer Slegg’s awesome post.
So, no Panda update? Nope.
As of now, Panda is considered to be a part of Google’s core ranking algorithm.
Panda, Shmanda, what does it mean for me? My websites? My business?
Well, search results are subjected to Google’s core algorithm on a daily basis. Now these same results will be subjected to Panda’s algorithm on the same ongoing basis. Instead of being afraid that your websites might be penalized by Panda every 3-4 months, now you get to live in fear every day!
If you notice a drop in the SERPs, you should reconsider the quality of your content. You do not necessarily have to start deleting pages; instead focus on creating and distributing better content. Pay less attention to the amount of visitors, and more attention to the amount of people your content has helped to solve a problem or answer a question.