Local Search engine optimization
Unless you operate an online retailer, your business needs Local SEO. Search engine results are specific to one’s location, and so is your business.
Optimizing your on and off-page metrics to appear for local searches is crucial to any brick store. Unfortunately, submitting your address to Google, so you can be included in their maps is not enough. The art of Local SEO is to get your business on the first page for your money keyword + city of operation.